Collecting user feedback was an integral part of our development process. We wanted to ensure that what we were building was actually useful, usable and addressed real user needs. Getting input and feedback from potential users at various stages of development helped us continually improve the product and build something people truly wanted.
In the early concept phase, before we started any design or development work, we conducted exploratory user interviews and focus groups. We spoke to over 50 potential users from our target demographic to understand their current workflow and pain points. We asked open-ended questions to learn what aspects of their process caused the most frustration and where they saw opportunities for improvement. These qualitative interviews revealed several core needs that we felt our product could address.
After analyzing the data from these formational sessions, we created paper prototypes of potential user flows and interfaces. We then conducted usability testing with these prototypes, having 10 additional users try to complete sample tasks while thinking out loud. As they used the prototypes, we took notes on where they got stuck, what confused them, and what they liked. Their feedback helped validate whether we had identified the right problems to solve and pointed out ways our initial designs could be more intuitive.
With learnings from prototype testing incorporated, we moved into high-fidelity interactive wireframing of core features and workflows. We created clickable InVision prototypes that mimicked real functionality. These digital prototypes allowed for more realistic user testing. Another 20 participants were recruited to interact with the prototype as if it were a real product. We observed them and took detailed notes on frustrations, confusions, suggestions and other feedback. participants also filled out post-task questionnaires rating ease of use and desirability of different features.
The insights from wireframe testing helped surface UX issues early and guided our UI/UX design and development efforts. Key feedback involved structural changes to workflows, simplifying language, and improvements to navigation and information architecture. All issues and suggestions were tracked in a feedback tracker to ensure they were addressed before subsequent rounds of testing.
Once we had an initial functional version, beta testing began. We invited 50 external users who pre-registered interest to access an unlisted beta site and provide feedback over 6 weeks. During this period, we conducted weekly video calls where 2-4 beta testers demonstrated use of the product and sharedcandid thoughts. We took detailed notes during these sessions to capture specific observations, pain points, issues and suggestions for improvement. Beta testers were also given feedback surveys after 1 week and 6 weeks of use to collect quantitative ratings and qualitative comments on different aspects of the experience over time.
Through use of the functional beta product and discussions with these dedicated testers, we gained valuable insights into real-world usage that high-fidelity prototypes could not provide. Feedback centered around performance optimizations, usability improvements, desired additional features and overall satisfaction. All beta tester input was triaged and prioritized to implement critical fixes and enhancements before public launch.
Once the beta period concluded and prioritized changes were implemented, one final round of internal user testing was done. 10 non-technical users explored the updated product and flows without guidance and provided open feedback. This ensured a user experience coherent enough for new users to intuitively understand without support.
With user testing integrated throughout our development process, from paper prototyping to beta testing, we were able to build a product rooted in addressing real user needs uncovered through research. The feedback shaped important design decisions and informed key enhancements at each stage. Launching with feedback from over 200 participants helped ensure a cohesive experience that was intuitive, useful and enjoyable for end users. The iterative process of obtaining input and using it to continually improve helped make user-centered design fundamental to our development methodology.