Students should first determine the goal of showcasing their capstone project. Is it to highlight their skills and experience for employment opportunities, or to demonstrate their qualifications and accomplishments to potential graduate programs? The goal will help guide how they present and promote their project.
No matter the goal, students should document their entire capstone project process from start to finish. This includes a project proposal, documentation of the research and planning phases, any prototypes or iterations, and details on the final project outcomes. Having a comprehensive written report allows students to highlight the depth and breadth of their work. This report can be shared digitally with colleges and employers.
Students should also create a professional presentation that summarizes their project. This is important for both virtual and in-person opportunities to showcase the capstone, such as career fairs, admit days at colleges, or interviews. The presentation should give an overview of the project challenges and goals, process taken to complete it, results and any quantitative or qualitative data collected, as well as lessons learned. It’s best if this presentation is around 10-15 slides and takes 10-12 minutes to deliver. Practice it thoroughly.
In addition to a written report and presentation, students should develop promotional materials to accompany their capstone project. This includes an elevator pitch of 30-60 seconds to concisely explain the project that can be easily shared. A one-page project summary handout allows for quick reference of the key details. High-quality photos of any prototypes or end products related to the capstone help bring it to life. A short video, 2-3 minutes long, is also impactful for visual learners.
Students need to identify appropriate platforms and outlets to disseminate information about their capstone project. This involves direct outreach as well as utilizing digital and social media channels. Students can request informational interviews or join career fairs to directly meet with employers. College databases and alumni connections can also facilitate outreach. As for digital methods, thorough profiles on professional networking sites like LinkedIn highlighting the capstone experience are important. Students should upload their full written report and other materials to their online portfolios or personal websites for easy access. Promoting the project through social media like Twitter and Facebook using hashtags of the industry helps expand reach.
Once opportunities to showcase the capstone project arise, whether career fairs, info sessions or interviews, students need to be prepared to discuss it in-depth. They should have answers prepared for common questions like what problems they addressed, the process taken, challenges overcome, lessons learned, as well technical details if needed. Personal anecdotes that bring the experience to life are memorable. Students must effectively articulate how the skills gained through completing their capstone project qualify them for the potential employment or graduate program opportunities. Requesting feedback is another way to make a strong impression.
Following up after any showcase of their capstone project is critical for students. They should send a customized thank you email or note within 24 hours reiterating their interest and qualifications. Requesting to connect on LinkedIn is a nice touch. If a college or job doesn’t become available right away, students can follow up every few months with any new accomplishments to maintain top-of-mind awareness of their capstone experience and skills. Over time, with multiple modes of promotion and dedicated follow up, showcasing a standout capstone project can open meaningful doors for students.
By thoroughly documenting, professionally presenting, creatively promoting across appropriate channels, and thoughtfully following up on their capstone project experience, students have an excellent opportunity to differentiate themselves and showcase the value and qualifications gained to potential colleges and employers. With preparation and passion, a capstone has strong potential to help advance students’ academic and career goals.