Students should create a professional-looking website or webpage to present their capstone projects. This is one of the best ways to showcase projects in an organized and accessible manner. The website should have pages for each individual project with descriptive titles, clear explanations of the problem/task, details of the methodology and machine learning models used, screenshots of any GUI or visualizations, and quantitative results and analysis of model performance. It’s also effective to include a summary page that briefly describes all completed projects. The website needs to have an intuitive navigation and be optimized for viewing on both desktop and mobile devices. Students should spend time polishing the visual design, writing, and structure of content to ensure visitors have a positive experience reviewing their work.

Another excellent option is to prepare a slide deck presentation that walks potential reviewers through each project. The slide deck should follow a clear format for each project – starting with an engaging problem statement/introduction, overview of methodology, model details, results and analysis, lessons learned, and potential next steps. Visuals like diagrams, screenshots and graphs are very impactful. Students should practice presenting their projects clearly and concisely, being prepared to discuss technical details as well as the broader context of why the problem was important to solve and how the work contributes value. Presenting projects in-person is ideal when possible but virtual presentations using tools like Zoom or Google Slides also allow students to reach a wider audience.

Creating a detailed GitHub repository for each project is another must. The repository should include well-organized and commented code files for data acquisition/preparation, model architecture/training, and evaluation. A README file with a high-level overview as well as installation/setup instructions is essential. Demonstrating strong software engineering practices like modular code structure, consistent formatting/style, and thorough commenting helps prove technical abilities. Students should also include examples of model training/validation logs, summaries of hyperparameters tested, screenshots of command line tasks/outputs, sample datasets, and any reports or write-ups. Providing working, reproducible code is key for technical roles.

Students should consider submitting project write-ups to conferences in their field. Even undergraduate work can be accepted to some conferences if approaching professionally. Write-ups should follow the formatting of the targeted conference and thoroughly describe technical details to allow replication. Submissions demonstrate initiative and familiarity with research communities. Students should network and inquire about possible openings for presenting posters, if accepted, for exposure to industry attendees.

Customizable resumes and cover letters tailored to different types of roles showing relevant experience from capstone work can help generate initial interest from employers. Resumes should use quantitative and outcome-focused language to highlight concrete skills and contributions. Cover letters allow expansion on specific techniques and domain problems addressed in past projects and articulate how that experience aligns with the needs and interests of the target company.

Students should leverage personal networks to get introductions and referrals from faculty, mentors, friends, and alumni that could potentially further discuss projects or directly connect to appropriate teams at companies. Recommendations carry weight and improve odds of recruiters giving closer consideration to portfolios initially brought to their attention through trusted referencing. LinkedIn profiles with showcased work samples and detailing of past experiences, technologies and tools can serve as another profile for connecting and being discovered.

Building a comprehensive multi-faceted showcase of their capstone projects takes effort but demonstrates seriousness and quality of work that will impress technical hiring managers, graduate admissions committees and help set students apart from other applicants with less polished portfolios. The above strategies outline an effective approach for optimally marketing projects to drive interest and exposure to help land great opportunities in industry or academia for their next step after graduation.