Nike FuelBand App Development – A team of computer science students at the University of Oregon developed a mobile app to accompany Nike’s FuelBand activity tracker. The app allowed users to view their daily activity metrics, participate in challenges with friends, and sync their device data to the cloud. As part of the capstone project, students worked directly with Nike engineers to design the app experience, integrate with Nike APIs, and test compatibility with the FuelBand hardware. Upon completion, Nike provided feedback and insights that helped improve the user experience of their commercial app.
Sports Equipment Design for Athletes with Disabilities – Biomedical engineering students at Arizona State University conducted user research, prototyping, and testing as part of a capstone focused on designing new sports equipment for athletes with disabilities. Working with Nike designers and athletes in Nike’s adaptive sports program, students developed prototypes for basketball shoes, handball gloves, and volleyball knee pads tailored for specific mobility impairments. Their designs emphasized fit, comfort and performance through ergonomic adjustments, customized straps and lightweight durable materials. Feedback from athlete testing was incorporated into the final design proposals, some of which went on to inform future Nike products.
Sustainable Manufacturing Process for Nike Flyknit – A group of mechanical engineering students at the University of Michigan developed and tested new manufacturing techniques for Nike’s revolutionary Flyknit running shoe as part of their senior capstone. Flyknit shoes are constructed from threads that are knitted into a one-piece textile upper, using less waste materials than traditional stitched leather or synthetic uppers. The student team proposed and built prototypes for an alternative knitting process that reduced energy and water usage in the factory. Their process also produced less yarn scraps that are difficult to recycle. Nike engineers helped guide the project and ultimately adopted aspects of the students’ sustainable production method into their Flyknit manufacturing facilities.
VR Experience for Nike Training Apps – Computer science and graphic design students from Purdue University collaborated on a virtual reality project sponsored by Nike Digital. They developed an immersive VR training app that placed users inside simulated workout environments, such as a track or yoga studio, guided through exercises by a digital coach. Users could see personalized metrics overlaid in the VR space and compete against friends in leaderboards. The students designed novel interactions between the user’s physical movements and their corresponding avatar in VR. Feedback from beta testers was incorporated to refine the prototype experience. Elements of the students’ VR design and coaching mechanics were later applied to Nike’s commercial training apps and smart home partnerships.
Shoe Design for Everyday Athletes – A group of industrial design students from Central Saint Martins in London took a human-centered design approach for their Nike-sponsored capstone project. Through observational research and interviews with “everyday athletes” – individuals who integrated movement like cycling or weight lifting into non-athletic daily routines – the students identified unmet needs for comfortable yet supportive footwear. Their design process incorporated rapid prototyping, fit evaluations and material testing. The resulting shoe concept featured a breathable synthetic knit upper with adjustable laces and a flexible customized midsole Wrap for stability during varied activities. Elements of the students’ designs informed the development of Nike’s lifestyle sneaker lines targeted for casual athletes.
As these examples demonstrate, Nike has sponsored many innovative capstone and senior design projects that provide real-world experience for students while generating valuable insights. Partnering with university programs allows Nike to stay at the cutting edge of emerging technologies through collaboration with the next generation of designers, engineers and developers. Students benefit from applying their classroom learning to solve challenges presented by an industry leader. The successful projects often influence the future direction of Nike’s products, manufacturing techniques, digital experiences and approach to inclusive design – reflecting the mutual benefits of corporate-academic partnerships.