Author Archives: Evelina Rosser

HOW CAN I GATHER USAGE METRICS AND ANALYZE THEM FOR MY MOBILE APP

To effectively gather and analyze usage metrics for your mobile app, there are a few key steps you need to take:

Integrate Analytics Software

The first step is to integrate an analytics software or SDK into your mobile app. Some top options for this include Google Analytics, Firebase Analytics, Amplitude, and Mixpanel. These platforms allow you to easily track custom events and user behavior without having to build the functionality from scratch.

When selecting an analytics platform, consider factors like cost, features offered, SDK ease of use, and data security/privacy. Most offer free tiers that would be suitable for early-stage apps. Integrating the SDK usually just requires adding a few lines of code to connect your app to the platform.

Track Basic Metrics

Once integrated, you’ll want to start by capturing some basic usage metrics. At a minimum, track metrics like active users, session counts, sessions per user, average session duration, and app installs. Tie these metrics to dates/times so you can analyze trends over time.

Also track device and OS information to understand where your users are coming from. Additional metrics like app opens, screen views, and location can provide further insights. The analytics platform may already capture some of these automatically, or you may need to add custom event tracking code.

Track Custom Events

To understand user behavior and funnel metrics, you’ll need to track custom events for key actions and flows. Examples include buttons/links tapped, tours/onboarding flows completed, items purchased, levels/stages completed, account registrations, share actions, etc.

Assign meaningful event names and pass along relevant parameters like items viewed/purchased. This allows filtering and segmentation of your data. Tracking goals like conversions is also important for analyzing success of app changes and experiments.

Integrate Crash Reporting

It’s critical to integrate crash reporting functionality as bugs and crashes directly impact the user experience and retention. Tools like Crashlytics and Sentry integrate seamlessly with popular analytics platforms to capture detailed crash logs and automatically tie them to user sessions.

This helps you quickly understand and fix crash causes to improve stability. Crash reports coupled with your usage data also illuminatecrash-prone behaviors to avoid when designing new features.

Analyze the Data

With data pouring in, you’ll want to analyze the metrics and create custom reports/dashboards. Look at indicators like retention, engagement, funnel drops, crash rates, revenue/conversions over time. Filter data by cohort, country, device type and more using segmentation.

Correlate metrics to understand relationships. For example, do users who complete onboarding have higher retention? Analyze metric differences between releases to understand what’s working. Set goals and KPIs to benchmark success and inform future improvements.

Periodically analyze usage qualitatively via user interviews, surveys and usability testing as well. Analytics only show what users do, not why – thus qualitative feedback is crucial for deeper understanding and ensuring your app meets real needs.

Make Data-Driven Decisions

With analysis complete, you’re ready to start making data-driven product decisions. Prioritize the improvements or features that analytics and user feedback point to for having the biggest impact.

Continuously use analytics to test hypotheses via A/B experiments, validate that changes achieve their goals, and iterate based on multichannel feedback loops. Gradually optimize key metrics until your retention, user satisfaction, and conversions are maximized based on evidence, not assumptions.

Continue Tracking Over Time

It’s important to continuously track usage data for the lifetime of your app through updates and growth. New releases and changes may impact metrics significantly – only ongoing tracking reveals these trends.

As your user base expands, drilling data down to specific cohorts becomes possible for more granular and actionable insights. Continuous insights also inform long term product strategies, marketing campaigns and monetization testing.

Comprehensive usage analytics are crucial for building a successful mobile app experience. With the right planning and integrations, leveraging data to understand user behavior and drive evidence-based decisions can significantly boost metrics like retention, engagement, satisfaction and ROI over the long run. Regular analysis and adaptation based on fresh data ensures your app always meets evolving user needs.

HOW WOULD YOU DETERMINE THE SUCCESS OF THE PROJECT AND ITS IMPACT ON THE ORGANIZATION

There are several key factors that should be considered when determining the success of a project and measuring its impact on an organization. A comprehensive evaluation approach should utilize both quantitative and qualitative metrics gathered both during and after project implementation.

When developing metrics and an evaluation plan, it’s important to establish clear project objectives and desired outcomes upfront. These objectives will form the basis for determining success and should be Specific, Measurable, Achievable, Relevant and Time-bound (SMART). Common project objectives an organization may want to achieve could include: delivering the project on-time and on-budget, achieving specific functionality or technology goals, improving certain business processes, meeting certain quality standards, satisfying key stakeholders, and realizing targeted financial or operational benefits.

Both leading and lagging indicators should be tracked throughout the project lifecycle. During implementation, it’s important to monitor project health factors like task/milestone progress, budget/schedule variances, issue/risk management, quality assurance, and stakeholder engagement. Any significant deviations from plan can serve as early warning signs of potential challenges. User testing and feedback during development iterations can also ensure solution designs and deliverables are meeting requirements and user needs.

Once the project is complete and has been operational for some time, the true outcomes and impacts can then be properly evaluated. Both qualitative and quantitative metrics should be used. On the qualitative side, surveying key stakeholders to understand perceived benefits, pain points resolved, level of adoption/user satisfaction achieved as well as overall project delivery perceptions can provide valuable insights. On the quantitative side, metrics could include actual versus planned timeline/budget variances, functionality delivered versus specifications, operational process improvements realized, productivity/cycle time enhancements, revenue increases, cost savings achieved, customer retention rates impacted, and return on investment statistics if applicable.

Depending on the project objectives, some specific quantitative metrics that could be measured include: number of critical bugs fixed, volume/velocity of new features developed, system/network performance statistics like uptime percentages and response times, service level agreement attainment percentages, first call resolution rates for support incidents, customer satisfaction survey scores, employee engagement scores pre-and-post implementation, staff turnover rates pre-and-post, and operational Key Performance Indicators (KPIs) like order processing cycle times or cash conversion cycles if an ERP project for example.

The ultimate determination of success comes down to assessing if the project objectives were achieved and the targeted benefits were realized. It’s important here to revisit the original objectives established in the planning phase and evaluate if and how well they were met. Overall perception of success will also depend on how satisfied stakeholders are and if organizational goals were advanced.

While quantifying outcomes is important for justifying costs, the full business impacts may take longer to materialize as processes, practices and culture adapt to changes. Follow-up reviews 6-12 months post implementation allow assessing sustainability and realization of longer term strategic benefits. Continued benefits tracking and process optimization thereafter help optimize the organization’s ongoing ROI.

An effective evaluation establishes a fact-based, data-driven understanding of project outcomes. It allows the organization to learn from experiences to continuously improve processes. Documenting lessons learned prevents repeating mistakes. And demonstrating clear value from projects builds support and confidence for future initiatives. A robust yet usable framework for determining success and impacts ensures the organization can effectively gauge investments and advancement of strategic objectives through its project portfolio.

A comprehensive yet practical approach involving both leading and lagging indicators, quantitative and qualitative metrics, stakeholder surveys, and assessment against original objectives allows gaining a holistic view of true project and business success. Continuous tracking post implementation further verifies sustainability and optimization of longer term benefits and returns.

HOW CAN STUDENTS FIND INDUSTRY MENTORS OR INTERNSHIPS TO AID THEIR CAPSTONE WORK

One of the best places for students to start their search for industry mentors and internships is through their university’s career center and academic advisors. Career centers often have extensive databases of employers actively looking to hire interns or take on student capstone projects. They may also host career fairs where students can directly meet with company representatives. Be sure to visit the career center early in your capstone planning process to get their help navigating options.

Instructors and advisors for your capstone course or project can also be a great resource. Speak with them about your goals and interests to see if they have any existing relationships with companies that may be a good fit. They often know which employers repeatedly hire students from your program or are open to capstone collaborations. Your advisors can make introductions or referrals that help validate your candidacy.

Professional associations relevant to your field are another place to search. Most have student memberships, local chapters, and career resources on their websites. Attend chapter events and conferences in your area to make valuable business connections face-to-face. Associations also often publicize internship and project opportunities from member companies on their platforms.

Personal and academic networking can uncover hidden opportunities not listed publicly. Reach out to friends, families, professors, career fair contacts, past employers, and others in your extended network to see if they have any suggestions or introductions. Even just informational interviews with people in careers you admire can potentially lead somewhere. Be sure to maintain these connections on LinkedIn as an ongoing research and outreach tool.

Applying for posted internships online should also be part of your routine. Sites like LinkedIn Jobs, Indeed, and specific company career pages regularly feature openings. Search with relevant keywords like your major, “internship,” “student project,” and location filters. Customize your resume and cover letters for each application specifying how you would add value and contribute to the specific responsibilities of each role.

Following companies on social media is another subtle way of keeping your name and interests in front of potential mentors. Professionally engaging with their posts can occasionally lead to direct messaging opportunities, especially at smaller organizations. Signing up for company newsletters keeps youinformed of the latest announcements or events where you may meet stakeholders face-to-face.

Reaching out to mentors directly through cold emails can work, but requires polishing an excellent personalized pitch. Research individuals and companies extensively beforehand to demonstrate sincere interest beyond just fulfilling a requirement. Emphasize how working with their unique expertise specifically could help complete your goals. Offer flexible hours and follow up respectfully if not hearing back right away, as people are busy.

Attending relevant professional conferences and trade shows expands your networking exponentially. Often entire days are scheduled for job fairs, and event programming puts you alongside influencers in less forced settings. Consider volunteering or doing an internship with the conference/event planning teams to earn conference admission and make even more connections throughout the process.

Leveraging school alumni networks opens doors since schools actively promote student success. Search online alumni directories and reach out to graduates working in roles or companies appealing for a project. Explain you are a current student seeking guidance, and ask if they would chat over coffee or the phone about their career journey and advice. Keep the pressure off by stating you simply want perspectives, not necessarily job leads.

The most successful students in finding great capstone experiences employ a multifaceted strategy and persistence over months rather than weeks. With diligent research and relationship-building through many of these avenues simultaneously, outstanding opportunities eventually emerge. Just be sure to express sincere gratitude for any time or assistance given by mentors along the way.

WHAT ARE SOME EXAMPLES OF AI APPLICATIONS IN DRUG DISCOVERY AND RESEARCH

AI is fundamentally transforming drug discovery and development. By analyzing massive datasets and identifying patterns too complex for humans to see, AI technologies like machine learning, deep learning, and natural language processing are accelerating every step of the drug development process from target identification to clinical trials. Here are some key examples:

Target Identification – AI can analyze genomic, proteomic, clinical, and molecular data to discover new biological targets for drug development. By finding previously unknown correlations in massive datasets, AI identifies novel targets that may help treat diseases. One example is using deep learning to analyze gene expression patterns and identify new target genes linked to cancer subtypes.

Virtual Screening – Companies use deep neural networks to screen huge virtual libraries of chemical structures to predict whether they may bind to and activate/inhibit specific biological targets linked to diseases. This enables in silico screening of millions of potential drug candidates without costly wet-lab experiments. It helps researchers prioritize actual compounds to synthesize and test in the lab.

De Novo Drug Design – Going beyond screening existing chemical structures, AI can also generate entirely new chemical structures designed to target specific proteins from scratch. Deep learning models are trained on properties of chemicals known to hit or avoid targets. They can then generate novel designed molecules predicted to engage disease targets in ways worth pursuing through synthesis and testing.

Toxicity Prediction – Predicting potential toxicity of drug candidates early in development could eliminate many unsafe or ineffective compounds from consideration before wasting resources on prolonged clinical trials. AI models analyze patterns in datasets correlating molecular structure to toxicity outcomes. Their predictions help researchers focus on potentially safer lead candidates.

Synthesis Planning – Given a desired molecular structure, AI planning tools can map feasible chemical reaction routes and multistep syntheses to produce that target molecule in the lab. Deep learning models trained on published synthetic methods find highest probability pathways for chemists to pursue in their work. This accelerates drug candidate synthesis.

Clinical Trial Optimisation – AI helps plan clinical trials more efficiently. Machine learning algorithms analyze data from past trials to predict the best treatment regimens, biomarker strategies, likely adverse events, and optimal trial population enrichment approaches to give new candidates their best chance of success.

Predicting Drug Responses – Using huge datasets correlating genetic profiles, clinical metadata, and treatment outcomes, AI models predict how individual patients may clinically respond to different drugs, personalized regimens like optimal dosing, and likelihood of adverse reactions or acquired resistance. This enables more targeted, predictive “precision medicine.”

Side Effect Discovery – Natural language processing of clinical literature and FDA records for existing drugs builds knowledge graphs mapping drugs to observed side effects along with their severity and population impacts. Comparison to drugs with similar structures helps AI systems hypothesize potential side effects during development for mitigation strategies.

Repurposing Existing Drugs – AI powered analyses detect previously unknown relationships between biological targets, diseases and existing drugs. Their indications reveal unforeseen therapeutic opportunities for already-approved drug candidates. This shortcuts years of development and gets potentially life-saving treatments to patients much faster through lower-risk trials validating new uses.

While drug discovery has long been an empirical, trial-and-error process, AI is now enabling a transformation towards data-driven discovery and development. By finding novel patterns in ever-growing biomedical datasets, AI technologies have the potential to drastically accelerate each step from target identification to clinical use, helping more new therapies reach patients sooner to alleviate disease burdens worldwide. Of course, as with any new approach there remain obstacles to widespread implementation still requiring ongoing collaborations between technology developers, researchers and regulators. But the transformative impacts of AI on pharmaceutical R&D are already abundantly clear, promising to revolutionize how new treatments are discovered and delivered to those in medical need.

WHAT ARE SOME EXAMPLES OF SUSTAINABLE ALTERNATIVES TO SINGLE USE PLASTICS

Reusable Water Bottles: One of the biggest sources of plastic waste comes from single-use plastic water bottles. It is estimated that over 1 million plastic bottles are purchased every minute worldwide. As an alternative, reusable water bottles made from durable materials like stainless steel, aluminum, silicone, or strong plastic like polypropylene can be reused hundreds of times over the course of several years. Reusable water bottles are a small lifestyle change that can dramatically reduce plastic waste. Some popular reusable water bottle brands include Nalgene, Hydro Flask, and Klean Kanteen.

Reusable Grocery Bags: Similar to water bottles, single-use plastic grocery bags are another major contributor to plastic pollution. Most plastic grocery bags are only used once to carry groceries from the store to home before being discarded. Reusable bags made from natural fabrics like cotton or durable nylon weave material provide an eco-friendly alternative. Some reusable grocery bag options include insulated bags for cold foods, backpack-style bags for comfort, and foldable bags that easily fit in a purse or pocket. Popular reusable grocery bag companies are Eco Bags Products and Baggu.

Reusable Food Containers: Plastic food containers, wraps, utensils, and straws are pervasive in the food service industry as single-use items. Reusable food containers and storage bags made from materials like stainless steel, glass, silicone, and bamboo offer a more sustainable path. Reusable containers and storage bags do not leach chemicals into foods and can be used hundreds of times if properly cared for and washed. Some examples of reusable packaging alternatives include glass meal prep containers, silicone baking cups, stainless steel straws, beeswax food wraps, and cloth napkins. Brands producing high-quality reusable food ware include Eco Lunchbox, Stasher, and Bee’s Wrap.

Biodegradable and Compostable Packaging: For applications where single-use packaging is still necessary, biodegradable and compostable alternatives made from plant-based materials offer a more eco-conscious option. Popular plant-based packaging materials include polylactic acid (PLA) derived from corn starch or sugarcane, polyhydroxyalkanoates (PHAs) from bacteria or plant fermentation, and paper-based products. These sustainable packaging alternatives are certified compostable and will break down within a few months when disposed of in proper composting facilities. Some companies producing compostable packaging at scale include Eco Products, BioPak, and TIPA.

Loose Product Bulk Bins: For dry goods like snacks, grains, spices, beans, nuts, and candy – sustainable alternatives involve purchasing items loose without packaging using customer-provided containers. Grocery stores and health food stores are increasingly offering loose product bulk bins where customers bring their own reusable jars, bags, or recycling containers to fill up. This eliminates countless plastic, paper, and other waste packaging. Customers pay by the weight or volume and only for the product, not excess packaging. Bulk section options have grown to include everything from flours and sugars to granolas, trail mixes, and teas.

Refillable Cleaning and Personal Care Products: Similarly to dry goods, more sustainable options exist for many common liquid household and personal care products that traditionally come pre-packaged in single-use plastic bottles. Companies offer refillable options where customers purchase the initial high-quality container then refill it numerous times with eco-friendly cleaning, laundry, or personal care concentrates. Popular brands providing refillable cleaning and personal care product systems include ECOverb, Blueland, and Cleanery. This switch can eliminate wasteful single-use plastic packaging over the lifetime of the reusable container and creates less plastic waste.

Transitioning away from single-use plastics through sustainable alternatives like reusable, refillable, compostable, and loose-product bulk options allows consumers and businesses to dramatically reduce plastic packaging waste. While adoption of new systems may require adjustments, these eco-friendly alternatives provide long-term benefits to both the environment and human health by avoiding hazardous plastic pollutants. With more consumers and companies prioritizing sustainability, demand continues to grow for innovative plastic-free solutions.