WHAT ARE SOME EXAMPLES OF CAPSTONE PROJECTS IN BUSINESS ADMINISTRATION?

Business Plan Development – A popular capstone project involves developing a full business plan for a business concept of the student’s choosing. The plan would include all aspects such as an executive summary, company overview, products/services, market analysis, competitive analysis, operations plan, management team, organizational structure, marketing and sales strategy, funding requests, financial projections, and appendices. This allows students to research and plan all critical aspects of launching a new business from scratch.

Business Consulting Project – For this type of capstone, students are paired with a small to medium-sized actual business and tasked with providing consulting recommendations to help the business improve in a certain area such as increasing sales, improving operations, planning for expansion, evaluating marketing strategies, assessing financial performance, recommending process improvements, developing human resources strategies, and more. Students must research the client business, industry, and key issues before developing an actionable report with insights and data-driven recommendations.

Social Innovation/Social Entrepreneurship Project – This involves the development of a new business or nonprofit organization designed to help address social issues or environmental problems. Students identify a social issue they want to help solve, conduct research on the problem and potential solutions, develop an innovative concept for a social venture, and provide a full implementation plan. While potentially generating revenue, the primary goal is to generate social impact.

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New Venture Feasibility Analysis – For this project, students evaluate the potential commercial viability of launching a new business concept that introduces an innovative product, service, or business model. They research market and industry conditions, analyze customer needs and problems, assess competitive landscape, evaluate the technical and operational feasibility of the concept and business model, forecast financial projections under different scenarios, and determine the overall strengths, weaknesses, opportunities, and risks. The final deliverable includes a “go/no go” feasibility recommendation.

Process Improvement Project – This involves working with an actual business to identify opportunities for improving an operational process through reengineering or streamlining. Students work with management to select a process to focus on, conduct a current state process mapping and analysis, identify constraints, redundancies, inefficiencies and issues through methods like root cause analysis, develop recommendations for improving or redesigning the process, and provide an implementation plan. This allows them to recommend measurable operational changes.

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Strategic Planning Project – For this capstone, students assume the role of a business’ top management team, thoroughly analyze their company’s internal and external environment, evaluate alternative strategies, and develop a 3-5 year strategic plan complete with detailed multi-year goals, objectives, strategies and tactics across key business functions including marketing, operations, finance and human resources. They prepare and present the plan to stakeholders followed by an explanation of strategic performance monitoring and control systems.

Mergers & Acquisitions Project – In this project, students take on the role of a corporate development executive or consultant tasked with evaluating potential merger and acquisition (M&A) opportunities for their client firm. They research the industry, screen for suitable target companies, conduct thorough due diligence on 2-3 top targets, analyze each acquisition’s strategic and financial fit, valuation, cost/benefits, risks and implementation challenges. They provide a formal recommendation on one target including an integration plan and post-M&A performance forecasts.

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These represent some common examples of in-depth capstone projects that allow business administration students to apply the functional business knowledge and skills they have gained throughout their program. The key aspects of a strong capstone involve selecting a meaningful project that allows for independent and comprehensive research, rigorous analysis, and the development of actionable, solution-oriented deliverables that benefit an external organization or address an important issue. An effective capstone provides students the opportunity to demonstrate their command of the field while solving real-world business problems.

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