Developing a website for a non-profit organization as a capstone project is a very worthwhile endeavor. Non-profits do important work but often have limited resources, so creating a professional website can help them better serve their mission. Here are the key steps to take when developing a non-profit website for a capstone project:
The first step is to research the non-profit organization extensively. Learn everything you can about their mission, programs, services offered, leadership team, financial information like annual reports, successes and impact made so far. Understand the key messages and branding elements they want to convey through the website. Schedule interviews with the executive director, board members and program managers to get their input. Research competitor nonprofit sites to understand best practices and what your site should include to stand out.
With research complete, outline the key goals and objectives for the website. What do you want site visitors to be able to do? Learn about the cause, get involved through volunteering or donating, sign up for email updates, apply for services if applicable. Determine the target audience for the site – is it donors, volunteers, partners, beneficiaries? Tailor the content and design accordingly.
Develop a detailed site map that lists all the proposed pages and how they will be linked together. Key pages may include a homepage, about us, programs, get involved, donate, blog, contact. Determine any additional needed pages specific to their mission. From the site map, create comprehensive content outlines for each page detailing what information and any multimedia will be included.
The site architecture and technical requirements need to be established. Decide on the content management system (CMS) platform to use like WordPress. Register the custom domain name if needed. Choose between a responsive design or separate mobile site. Decide on features like forms, payments, calendars, mappings. Backup/security needs assessment. These factors shape the development scope of work.
With the outlines and site map approved, begin designing visual concepts for the layout, color scheme, fonts and overall look and feel. Develop prototypes of key pages for feedback before finalizing the visual design. The branding should come through clearly while optimizing for usability and readability. Accessibility standards must be met for all users. User testing helps identify any issues early.
Populate the CMS with all the website content according to the outlines. Carefully write, format and structure all content for maximum clarity, impact and search optimization. Curate inspiring photography, images and multimedia assets to engage visitors. Thoroughly test all functionality like the forms, payments and integrated features to ensure everything works seamlessly.
Once built, continue user and stakeholder testing to identify any needed improvements before launch. Develop a marketing strategy and promotions plan to announce the site and drive traffic. Consider search engine optimization best practices to increase organic reach. Provide training materials and guides to internal staff on updating content independently.
After launch, continually monitor site metrics and user behavior with Google Analytics. Iterate on enhancements based on data and feedback. As the non-profit’s work and priorities evolve overtime, be prepared to modify and expand the site accordingly through additional phases. Ongoing maintenance and content updates are important for keeping the nonprofit website fresh, valuable and accurately reflecting their activities.
By following this comprehensive process and leveraging design thinking principles, the result will be an elegant, engaging and high-functioning website that perfectly matches the nonprofit’s specific needs and mission. They will have a powerful new digital asset to achieve their important goals for many years. Completing such an impactful capstone project brings valuable real-world experience and fully demonstrates your technical skills, project management abilities and dedication to social causes – all of which will certainly help stand out to future employers or graduate programs.